WASHINGTON — This Valentine’s Day, you may want to forget the traditional cards for your honey, and instead go for a personalized video message from the burgeoning company, JibJab.
The e-card website, which lets users upload picture of themselves and their loved ones into choreographed video messages, is ready for one of its busiest days of the year and its CEOs are anticipating big business for Valentine’s Day.
Gregg Spiridellis — who runs JibJab with his brother Evan — says Valentine’s Day brings about 20 million visitors to the website, USA TODAY reports. Christmas rakes in the most visits with 40 million. The rest of the year, about 5 million people visit the site.
“Valentine’s Day is huge for us,” Spiridellis said to USA TODAY.
JibJab e-cards are free to view and share on Facebook and other social networks, but users need to subscribe to create the cards. Some subscriptions cost $18.
JibJab has more than 1 million paying subscribers, as well as 30 million registered users who visit the site, Spiridellis tells USA TODAY.
This year, JibJab has rolled out new video messages for Valentine’s Day. One of the more popular is a Marvin Gaye’s “Let’s Get It On” and other is set to Meghan Trainor’s “All About That Bass.”
Spiridellis says while women most often use the site throughout the year, men are turning to the site for more cutting-edge ways to show their loved ones that they care.
A traditional “I love you,” e-card, would be “instant death,” says Spiridellis. “But if you can make them laugh, then it’s OK.”
Listen to a USA TODAY Talking Tech segment with Spiridellis: