Washington Capitals’ Alex Ovechkin releases new cereal to celebrate making NHL history

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Washington Capitals captain Alex Ovechkin is celebrating his historic, record-breaking season with a new cereal called “Ovi’s Great Crunch.”

“It’s crunch time,” Ovechkin said. “The most important thing is my kids love it.”

The NHL’s all-time goals leader surprised grocery shoppers on Tuesday at a Giant Food store on Wisconsin Avenue in Northwest D.C. Ovechkin handed out boxes of cereal, worked the checkout line and poured the milk at a cereal bar. He also joined a group of kids trying their first bowls of Ovi’s Great Crunch.

One boy said the cereal “tastes like winning.” Another person joked that he hopes the classic cornflakes make him better at hockey.

A box costs $2.99, with a portion of sales going to charity, including Ovechkin’s THE GR8 CHASE for Victory Over Cancer fund.

Ovi’s Great Crunch is available for a limited time, only at Giant Food. It’s their second cereal collaboration with the Russian hockey star — you may remember “Ovi O’s” in 2019.

Washington Capitals star Alex Ovechkin pours a bowl of cereal at the Giant Food in Cathedral Heights to celebrate the launch of his new cereal, “Ovi’s Great Crunch.” (Courtesy Giant Food)
Washington Capitals’ Alex Ovechkin pours a bowl of cereal at the Giant Food in Cathedral Heights to celebrate the launch of his new cereal, “Ovi’s Great Crunch.” (WTOP/Linh Bui)
A young fan shoots a puck outside the Giant Food in the D.C. neighborhood of Cathedral Heights. (WTOP/Linh Bui)
Washington Capitals’ Alex Ovechkin launched his new cereal, “Ovi’s Great Crunch,” on Tuesday. (WTOP/Linh Bui)
Washington Capitals’ Alex Ovechkin launched his new cereal, “Ovi’s Great Crunch,” at Giant on Tuesday. (WTOP/Linh Bui)
Ovi cereal release
Washington Capitals’ Alex Ovechkin speaks to reporters at the launch of his new cereal, “Ovi’s Great Crunch,” on Tuesday. (WTOP/Linh Bui)
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Ovi cereal release

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Linh Bui

Linh most recently worked at WJZ in Baltimore as a reporter and anchor from 2013-2023 and is now teaching at the University of Maryland. Prior to moving to the D.C. region, Linh worked as a reporter and anchor at stations in Fort Myers, Fla. and Macon, Ga.

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