Buzzy shoe startup Rothy’s opens in Georgetown

Rothy’s, the shoe company that makes women’s staple flats out of recycled plastic, has opened a rare brick-and-mortar store in Georgetown.

The boutique opened in mid-December at 3068 M St. NW in Georgetown, in space previously inhabited by Alex + Ani. The sales floor covers approximately 700 square feet.

The company, whose pointy-toed, ballet-style and loafer flats are ubiquitous on downtown D.C. streets on an average workday, has only one other branded store, and it’s in the firm’s hometown of San Francisco.

But the company said its online sales activity in D.C. made it a natural fit for a second location.

“Rothy’s decided to make Georgetown our first store outside of San Francisco because one of our core principles is to meet the customer where they are,” the retailer said in a statement. “Washington, D.C. is one of our top markets, and we felt it was the right time to establish a physical presence in a market that has so warmly embraced us online.”

Read the full story from the Washington Business Journal.

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