While the Washington Nationals are looking to #FinishTheFight Wednesday in the World Series against the Houston Astros, BreakingT’s business is very much staying in the fight.
The Arlington T-shirt retailer had already seen a significant boost from the Nationals’ playoff run, but a seven-game World Series has driven sales to record heights for the company.
Until last week, BreakingT’s biggest revenue day was during the All-Star Game hosted at Nationals Park last July. But each of the three home World Series matchups have now exceeded that previous record.
When I interviewed CEO Alex Welsh Oct. 11, he told me Nationals player products saw an 86% jump in year-over-year sales. Eighteen days later on Oct. 29, those year-over-year sales had jumped to 228%, with much of that growth driven by the company’s in-venue pop-up store.
The company had already blown past its 2018 revenue of $2 million.
Welsh did not give a specific number of shirts the company has sold during the World Series but…
Read the full story from the Washington Business Journal.
