Management consulting firm Rocket Factory makes a pivot

At the start of the year, Todd Feldman relaunched his Glen Allen-based management consulting firm Rocket Factory to focus on new services for “mid-market companies [garnering] $50 million to $500 million in revenue” through a product called Systematic.

Feldman launched his firm in 2020 as a marketing service and research business for startups. The pivot, he said, addresses top challenges for companies and CEOs charged with building sustainable organizations. Its new product offers strategy and implementation services for companies, helping them identify issues before they become bigger problems.

“We can come in and create a plan,” said Feldman, who likens his approach to troubleshooting for someone who wings it in assembling furniture and is left with an odd bolt or screw that’s testament to faulty construction. “We ask: ‘What are the gaps in the organization to address, to build a plan upon?’ We have tools and resources to not only identify early on where the opportunities…

Read the full story from the Washington Business Journal.
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