WASHINGTON – A customer loyalty card-of-sorts is creating quite a buzz among D.C.’s coffee drinkers.
That’s because the card doesn’t encourage patrons to be loyal to any one shop. Rather, it encourages them to be “disloyal” to their routine shops and to branch out and try other locally owned coffee businesses.
“Instead of visiting your neighborhood shop six times, you can go out to six different shops all around D.C.,” says Dawn Shanks, a barista at Peregrine Espresso.
Shanks launched the Disloyalty Card program Jan. 6 with Peregrine co-worker Christy Pelton and six locally- owned coffee shops in the District, including Peregrine Espresso, Filter, The Coffee Bar, Chinatown Coffee Company, La Mano Coffee and Blind Dog Caf