Lack of ‘must have’ toy hurts holiday retail sales

What is on your kids’ lists this holiday season? Without a “must have” toy at the stores, we want to hear what the young ones are asking for this year. Tell us on the WTOP Talkback line at 877-222-1035. Post a comment in this story, comment on WTOP’s Facebook Page or use #WTOP on Twitter.

WASHINGTON – What’s the hottest toy for the holidays this year? Well, there doesn’t seem to be one.

A recent article from Fortune says retailers haven’t had a “must have” toy on their shelves since the Furby hit stores in 1998, which raked in more than 40 million sales during its first three years.

Instead, toymakers are playing it safe and turning out revamped versions of the classics, such as Hasbro’s Easy Bake Oven, My Little Pony and Mr. Potato Head.

The lack of new toys on the market shows. The article reports that toy sales is expected to have its worse year in more than 30 years.

This year, the closest thing to a “must have” is Teenage Mutant Ninja Turtles by Playmates Inc. and Doc McStuffins.


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