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Payless pranks VIPs, sells discount shoes at luxury prices (VIDEO)

FILE - This Aug. 29, 2007 file photo shows a Payless ShoeSource store front in Philadelphia. Payless taught fashion influencers a lesson about shoes by opening a fake store that sold Main Street shoes at Madison Avenue prices. Payless ShoeSource held a launch party in Los Angeles for the bogus label Palessi and invited the fashionistas to sample the merchandise. Payless posted a video of what happened on Facebook. The VIP shoppers paid as much as $645 for shoes that sell from $19.99 to $39.99 at Payless. The store rang up $3,000 before Payless came clean with the reveal.AP Photo/Matt Rourke, file)

LOS ANGELES (AP) — Payless taught fashion influencers a lesson about shoes by opening a fake store that sold Main Street shoes at Madison Avenue prices.

Payless ShoeSource held a launch party in Los Angeles for the bogus label Palessi and invited the fashionistas to sample the merchandise. Payless posted a video of what happened on Facebook.

The VIP shoppers paid as much as $645 for shoes that sell from $19.99 to $39.99 at Payless. The store rang up $3,000 before Payless came clean with the reveal.

One shopper exclaimed, “Shut up! Are you serious?”

The pranked shoppers got their money back and were allowed to keep the shoes.

Their reactions will be featured in a series of commercials.

See fashionistas pay as much as $640 for Payless shoes you can get for $19.99 this holiday season! (Don’t worry, we gave…

Posted by Payless ShoeSource on Thursday, November 29, 2018

Copyright © 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, written or redistributed.



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