Matt About Town: Race for glory at a one-of-a-kind ‘phygital’ Hot Wheels experience in Tysons Corner

It’s a high-speed adventure that’s the first of its kind in the U.S., featuring “phygital” technology (physical plus digital) that debuted right here in the DMV.

In today’s edition of “Matt About Town,” WTOP’s Matt Kaufax swerves over to Northern Virginia to check out the “Hot Wheels Champion Experience” at Tysons Corner Center, which combines digital technology with an iconic toy to create fun for the whole family.

Matt About Town: Hot Wheels Experience
​Matt’s fully immersed tour featured RFID, motion capture, AI and augmented reality technology. Check out a video where he straps himself in — literally — to race for glory in Hot Wheels City!

The Hot Wheels Champion Experience will be available for at least the next several months here in the D.C. area. Its creators say they’re looking at options to bring other experiences to the same space at Tysons too.

Tickets can found on their website.

If you’ve got an idea for a feature story Matt should cover, reach out via the WTOP “contact us” page to submit your idea.

You can also contact Matt directly. His contact information is listed below.

Check out more of “Matt About Town” on WTOP.

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Matt Kaufax

If there's an off-the-beaten-path type of attraction, person, or phenomenon in the DC area that you think more people should know about, Matt is your guy. As the features reporter for WTOP, he's always on the hunt for stories that provide a unique local flavor—a slice of life if you will.

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