A new effort is underway to separate the diamonds from the duds in the complex world of chocolate. Here’s a look at what’s happening and how it will affect your taste buds – and your wallet.
(AP Photo/Eric Risberg)
ASSOCIATED PRESS/Eric Risberg
Head to your nearest farmers market or peruse the produce aisle at the grocery store and you’ll likely see signs identifying heirloom tomatoes, beans and apples. This year, another product will join the esteemed heirloom ranks: chocolate.
A new project, called the Heirloom Cacao Preservation (HCP) initiative, distinguishes fine chocolate — made from quality cacao beans — from its conventional candy bar counterparts. And it’s doing so by analyzing chocolate’s flavor and genetics.
(AP Photo/Eric Risberg)
ASSOCIATED PRESS/Eric Risberg
Jessica Firger, a staff writer at Newsweek and author of “Why does your chocolate taste so bad,” says that cacao farmers have long been concerned with keeping up with the demand from the chocolate industry. Therefore, they’ve focused on propagating high-yield trees.
“Because of that, the flavor [of chocolate] has suffered,” Firger says.
While the cacao from these high-yield trees is fine for making candy bars and chocolate coatings, “it’s not quite suitable for producing a high-quality chocolate bar with minimal ingredients,” Firger says.
(AP Photo/Lee Reich)
AP/Lee Reich
These days, there’s growing consumer interest in high-quality bars that are valued more as a superfood and less as a dessert. And craft chocolate makers are rising to meet that demand.
Read: Crafting healthy chocolate: D.C.’s new chocolate makers
(WTOP/Rachel Nania)
WTOP/Rachel Nania
So what’s the HCP initiative and how will it affect the chocolate industry? The HCP initiative is a partnership between the Fine Chocolate Industry Association and the USDA Agricultural Research Service. The goal is to identify and distinguish cacao that has excellent flavor.
Those identified as such will be classified as “heirloom.”
“[The HCP] has essentially been formed in reaction to concerns in the industry that the quality of chocolate is going down, and for a very long time, the chocolate industry has been primarily concerned with growing trees that will produce a lot of crop and trees that are resistant to disease and drought,” Firger says.
(AP Photo/Fernando Llano)
AP/Fernando Llano
To apply for heirloom status, growers must submit their best beans to the HCP lab, which processes the beans into chocolate for sampling. A tasting panel evaluates the flavor quality of the beans, and the USDA confirms the genotypes of the beans and the trees from which they come.
“This is the first initiative ever in the industry to use genotyping to identify which cacaos have the finest flavor and which ones could presumably be considered heirloom,” Firger says.
Since HCP launched in 2012, it has identified seven heirloom varieties from around the world.
(AP Photo/Fernando Llano)
AP/Fernando Llano
What’s the point of heirloom status? If people are willing to pay more for high-quality chocolate, more farmers will be motivated to plant and cultivate quality cacao trees.
According to Bloomberg News, a ton of rare cacao beans sells for $11,000. In comparison, the same amount of conventional beans sells for $2,700.
Chocolates made with heirloom beans will be labeled with an HCP Heirloom Cacao badge starting this year, Bloomberg reports.
(AP Photo/Mark Humphrey)
ASSOCIATED PRESS/Mark Humphrey
While a chocolate bar recently sold for more than $200, consumers likely won’t see much of a price hike above other artisanal and craft chocolate bars.
Expect bars made with heirloom cacao to hover in the $8 to $11 range. The HCP label will just guarantee flavor and careful cultivation, certified by the experts.
But before long, the label might not be limited to a select number of specialty bars. Firger says the interest in heirloom beans and quality ingredients may even trickle down to big-brand products.
“With many food industries we’re going to start to see the concern of quality sneak into some of the major makers of chocolate, like Hershey’s. And in fact, a lot of the bigger companies have ended up purchasing fine-chocolate maker companies to get in on the fine chocolate industry,” she says.
(AP Photo/Mark Humphrey)
