WASHINGTON — Long before the Internet and Google, a place existed where local music fans could hear obscure songs and learn about artists they’d never heard of — its “URL” was 102.3 FM.
The in-the-works documentary “Feast Your Ears: The Story of WHFS 102.3” will take viewers “on a psychedelic trip back to the ’60s, ’70s and ’80s, when free-form, progressive rock radio was in its heyday,” the project’s website says.
From an unassuming studio “high atop the Triangle Towers” in Bethesda, WHFS was an important rallying point for many music fans.
“I can’t wait to see it,” says former WHFS DJ Cerphe Colwell, who appears in the film.
Cerphe was hired in 1970 to do a Saturday-night show from 7 p.m. to midnight. “It was just part time. I was broke at the time. I was a starving art school major. Once I landed that HFS gig, I looked at the world like I was seeing it for the very first time,” Cerphe says.
WHFS was the first station in the D.C. area to broadcast in FM stereo — resulting in the Washington High Fidelity Stereo call letters. Cerphe says the station wasn’t just technologically ahead of its time.
“We were a social art form before social media,” he says. “We were eclectic — the listeners knew that, and they loved it.”
By today’s radio standards, Cerphe and other WHFS DJs, including Jonathan “Weasel” Gilbert, Damian Einstein and Bob “Here” Showacre, had near-free rein over the music they played.
“This was the time on rock radio before playlists and research and corporate demands,” said Cerphe. “I was allowed to play whatever I wanted to play and interview whoever I wanted to interview. … By today’s standards, it’s astonishing.”
In the 1970s and ’80s, WHFS’s popularity and influence grew, though its ratings were in the middle of the pack. Disc jockeys at WHFS had Frank Zappa, Bonnie Raitt, Genesis, Little Feat and Roxy Music albums on their turntables at a time when stations played fewer and fewer songs.
Cerphe and his colleagues had the latitude to talk about the artists they were playing. “Obscure knowledge was sort of a currency, and to get it, you had to be part of the loop,” he remembers. “You had to listen to the right station to learn about the right bands, the record stores manned by the knowledgeable guardians who worked behind the counter.”
He adds, “We were like some of the characters in the films ‘High Fidelity’ and ‘Almost Famous.’ We didn’t like commercial, corporate radio. We felt that what was important was the tradition of musical knowledge, passed on from cool person to cool person.”
The film is being produced by Jay Schlossberg, of North Potomac, whose company provides camera crews for video projects around the world. The filmmaker is set to launch a Kickstarter crowdfunding project to cover some production costs.
“I think it’s going to capture all of that mojo that we had — part of that journey in the ’70s, ushering in late-20th century music, politics and art,” Cerphe says. “WHFS was revolutionary at a time of social change and feminism and gay liberation and post-civil rights multiculturalism.”
He adds that some things don’t change: “Sex and drugs and rock and roll — music is powerful stuff.”