Two DC-area bakers win at Walmart’s Open Call

WASHINGTON — Two Washington area bakers will get their goods on the shelves at Walmart stores after taking part in Walmart’s fourth annual U.S. Manufacturing Open Call.

Hyattsville, Maryland-based DC Sweet Potato Cake — whose cakes and cupcakes are already sold at a number of retailers including Starbucks, Safeway and Wegmans — received a deal to sell its products in 250 Walmart stores.

DC Sweet Potato Cake opened as Delectable Cakery in 1998, with its sweet potato cake serving as its most popular item.

D.C.-based Cakelove, founded by local baker Warren Brown, received a deal to sell its cake jars in 50 to 100 Walmart stores in the Washington region.

Brown opened his first location on U Street in 2002, though that store closed in 2015. His cake jars are carried by dozens of Whole Foods Markets across the country and other retailers, including Yes! Organic Market and Glen’s Garden Market.

More than 500 entrepreneurs from across the country took part in Walmart’s Open Call this year, pitching everything from food to toys to health and beauty aids. Almost 100 of them received offers from Walmart.

“American entrepreneurship is on full display during Open Call,” said Walmart’s vice president of U.S. Manufacturing, Cindi Marsiglio. “Today has been a fantastic show of innovation, and we are proud to extend an offer and digital shelf space on to today’s participants.”

Nearly half of the companies at Open Call were diverse-owned, including 25 percent identifying as woman-owned companies.

Jeff Clabaugh

Jeff Clabaugh has spent 20 years covering the Washington region's economy and financial markets for WTOP as part of a partnership with the Washington Business Journal, and officially joined the WTOP newsroom staff in January 2016.

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