FitReserve launches in Washington market

WASHINGTON — FitReserve, a multi-studio fitness membership, has launched in the Washington market after initial launches in New York and Boston in 2015.

FitReserve, a multi-studio fitness membership, has launched in the Washington market after initial launches in New York and Boston in 2015. (Courtesy FitReserve)

It will compete in Washington with ClassPass, which offers a membership model that similarly includes dozens of local boutique fitness centers.

The boutique fitness scene has grown by 450 percent since 2010, with more than 100,000 fitness boutiques across the U.S. for everything from yoga and Pilates to Barre, cycling, boxing and boot camps. Multi-studio memberships such as FitReserve make it possible for consumers to sample any one of the dozens of member partner studios for one monthly fee.

“We really see a mix of customers. Some people will use it to complement their gym membership to access classes,” FitReserve co-founder Megan Smyth, a Georgetown graduate, told WTOP.

“And then other people use it exclusively. You can buy four different plans — a three-, five-, 10-, and 20-class plan, depending on how active you want to be,” she said.

Smyth says they picked Washington as their newest market because it ranks as one of the nation’s fittest cities, and Washington has a rapidly growing boutique fitness scene.

FitReserve launches in Washington with about 60 boutique studios comprising a total of more than 7,000 monthly classes throughout the area. It says it saves its members up to 50 percent off the studios’ retail prices.

FitReserve starts at about $55 a month, the same as the five-class monthly membership at ClassPass.

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