WASHINGTON – This Saturday, you can press the snooze button on your alarm. Because farmers markets are no longer just for early weekend mornings — and they no longer sell the expected.
Urban regions across the country are seeing a trend of markets popping up during weekdays to feed hungry nine-to-fivers and busy families looking for wholesome food on the go. And farmers and suppliers are picking up on the trend by offering ready-to-eat foods, from sandwiches and soups, to pickles and popsicles.
“Before it was just primary ingredients (at farmers markets). You know, fruits and vegetables,” says Ann Yonkers, founder and executive director of FreshFarm Markets, an organization of 10 farmers markets in the D.C. metropolitan region.
“It’s a national trend, as you know when you walk into your grocery store. There’s so much prepared food. And it’s also happening with local foods and sustainable foods,” says Yonkers, who attributes the growing trend seen at farmers markets to people’s desires for faster food and an increased supply of local and sustainable foods.
Yonkers refers to the farmers market by the White House — which Michelle Obama opened in 2009 — as a market within a market.
Chaya offers Mexican-inspired vegetarian fare. It’s one of the White House farmers market’s success stories. Eager eaters stand in a long line every week for a taste of the savory and seasonal dishes.
“We source from the farmers markets here. And on Thursdays, we’re making tacos,” says Chaya co-founder Bettina Stern.
Kinley Coulter of Coulter Farms has also adapted to the new trend of offering prepared foods at the market. He and his family bring meat from their Pennsylvania farm and cook and serve it throughout the market’s lunchtime hours.
“This is farm to fork. This is an example of how the markets have changed and also the adaptation of the farmer to realize that they can actually take a product from the farm and carry it all the way to the table,” Yonkers says.
Other popular prepared market offerings include the barbecue pulled pork on a jalapeno bun from Three Little Pigs and the deep-fried squash blossom po’ boy from Puddin’.
“Squash blossoms are one of those things people don’t think about eating