(NEW YORK) — Reminiscent of the Perri-air canned air gag in Mel Brooks’ Spaceballs, a Canadian company is selling just that to a fresh air-starved country: China.
With many cities in the country choked by pollution, Vitality Air is doing a brisk business bottling brisk Rocky Mountain Air for consumers who miss sniffing the fresh stuff.
The company began selling its product in China less than two months ago — and is already struggling to keep up with demand. “Our first shipment of 500 bottles of fresh air were sold in four days,” co-founder Moses Lam tells the Telegraph. He also notes most of an incoming shipment of four thousand bottles is mostly spoken for — though it has yet to land in the country.
Lam says he started the company on a whim, after his partner jokingly posted two plastic bag filled with air on eBay — only to see the second one sell for 160 bucks.
Each bottle of Vitality Air sells for around 16 bucks, and Lam and company are selling to other countries including Saudi Arabia and India — though China is their biggest market.
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