Google Chrome to block auto-playing Flash ads Sept. 1

WASHINGTON — The blast of sound when an auto-play video unexpectedly rolls on a newly-opened web page will soon be silenced, at least on one popular Web browser.

Google Chrome will block all Adobe Flash content deemed not central to a web page starting Sept. 1, according to Ars Technica.

While the videos will be automatically paused, users can click on a video to play it.

The Flash-blocking feature was introduced earlier this year in a beta version of Chrome. Google has said the blocking was intended to preserve battery life, since auto-playing Flash ads consume a lot of CPU time.

In addition, the move can cut down on malware spread through malicious Flash ads.

 

 

Neal Augenstein

Neal Augenstein has been a general assignment reporter with WTOP since 1997. He says he looks forward to coming to work every day, even though that means waking up at 3:30 a.m.

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