After taking the time to develop a new product, Goochland indoor farming company Greenswell Growers is seeing “exceptional growth,” President Carl Gupton said.
The company grows lettuce and other leafy greens in a greenhouse operation. Greenswell launched a co-branded product last month with Ukrop’s Homestyle Foods. That product is available at around 90 Kroger stores in the Mid-Atlantic region, and Gutpon said the company is about to make a Greenswell-only branded product available in two more grocery chains in the next month or so.
“We are at such a front end of this industry,” Gupton said. “By being located centrally in the Mid-Atlantic, we can hit 70% of the U.S. population within a day’s drive.”
Chuck Metzgar, John May and Doug Pick founded the company after looking into ways to provide healthy, locally sourced food to people who were food insecure. During his research, Pick, the president and CEO of Central Virginia nonprofit FeedMore, saw how efficient hydroponic…
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