Reston audience measurement firm Comscore Inc. (NASDAQ: SCOR) has brought on new leadership, cut costs and refocused on product development as it works to rid itself of a reputation for stagnant revenue and enter a new era.
Now it hopes the results of those moves are reflected in 2023.
So far, it’s continued to grow at a slow rate, at 1.8% year over year to $98.2 million for the fourth quarter and 2.6% to $376.4 million for the full year, though in both measures, it beat Wall Street expectations. The company said it still projects growth for 2023 to settle in the low to mid-single digits, mostly in the second half of the year — also in line with analyst projections.
But Jon Carpenter, its new CEO, is hoping to focus more on the company’s digital, TV and cross-platform technologies, while keeping costs low, to help grow both the top and bottom lines more dramatically. Comscore measures audiences across traditional TV, digital, streaming and movie theaters, serving clients that span…
Read the full story from the Washington Business Journal.
