The Pitch: This Arlington startup is using tech to lower the cost of that kitchen renovation

Editor’s note: Welcome to The Pitch, a DC Inno special feature in which we spotlight young local startups led by underrepresented founders. These companies may not have much (or any) funding or revenue, but they do have plans — and they’re taking the initial steps to make things happen. Each month, we’ll highlight a different venture in the D.C.-area landscape, with an intention of following their journeys from this point forward. Previously we have featured CarpeDM, Old Dominion Flower Co., Acclinate, OneVillage, Isotonik Solutions and The New Norm.

Ketan Doiphode was studying in Spain when he first came up with the idea for a startup that uses technology to make interior design more convenient and less expensive for homeowners

He didn’t revisit that year-end project from his time in Madrid’s IE Business School until five years later, when the Covid-19 pandemic led him to be furloughed from his job with Marriott International Inc. He reached out to D.C.-area general contractors…

Read the full story from the Washington Business Journal.
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