New England Patriots quarterback Tom Brady stars in a new ad from Foot Locker, Inc. (ticker: FL) that jokes about the infamous Deflategate scandal, reports ESPN.
Brady was suspended for four games this season due to allegations that he knew of a plan to deflate footballs in the 2015 AFC championship game.
The ad centers around Foot Locker’s Week of Greatness, the retailer’s shoe release week heading into Thanksgiving. Two fans enter a diner, shoes in tow, discussing how Foot Locker keeps doing well. Brady, eavesdropping in the diner, goes on a rant about himself instead.
— Foot Locker (@footlocker)
“Just because something is great year after year doesn’t mean anything is going on,” tells the fans in the ad. “Why can’t some things just be great? It starts with questions, and then questions turn into assumptions, and then assumptions turn into vacations. So why would you punish the Week of Greatness for something that never even happened?”
The ad was written for Brady, whose other endorsements include Under Armor (UA) and Ugg Boots, which is owned by Deckers Outdoor Corp. (DECK), according to Forbes.
“We like our spots to allow athletes to poke fun at themselves, and people enjoy that,” Jed Berger, Foot Locker’s vice president of brand marketing, told ESPN. “Our fans and customers like to see these athletes as humans. I don’t think anyone has seen Tom Brady like they see him in this spot.”
Foot Locker’s stock is up 7.5 percent on the year.
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Tom Brady Stars in New Foot Locker, Inc. (FL) Ad, Jokes About Deflategate originally appeared on usnews.com
