10 most searched-for Halloween costumes in 2017

WASHINGTON — With Halloween coming up fast, people are taking to the internet to work out what costume they’re going to buy or make. And Google’s rankings of the most searched-for costumes, as compiled by Fortune magazine, reflect that various people are looking for a mix of the trendy and the timeless.

Fortune Senior Editor Matt Heimer told WTOP that the No. 1 costume in Google searches was Wonder Woman, both nationwide and in the D.C. area.

It makes some sense, he said. “By one measure,” Heimer said, the “Wonder Woman” movie was “the one truly successful blockbuster of this year’s summer movie offerings.” Comic book characters generally make about 10 to 15 percent of the costume searches, “but Wonder Woman is ticking way, way up.”

Effort may have something to do with the popularity of various costumes, Heimer said. The long-popular rabbit costume, for example, can be a big, involved deal, but for a lot of people “really they’re just buying a pair of ears and sticking it on their head. It’s that kind of low-maintenance, low-commitment costume.”

On the other hand, Heimer was surprised by how many people were checking out unicorn costumes, which can take more planning and commitment than a lot of other choices.

“You’re still basically putting on a horse costume,” he said.

You’d think the popularity of the movie version of Stephen King’s “It” would have boosted the popularity of clown costumes, Heimer said, but it’s possible a lot of people are searching specifically for Pennywise, the evil clown from the movie.

The enduring popularity of the TV series “The Walking Dead” would seem to indicate that zombie costumes would be more popular, but Heimer theorizes that “anyone who wants a zombie costume already has one.”

Heimer is heartened in general by the fact that, while movie characters tend to take the top spots, the ones that aren’t often “pegged to major media things I’m thinking clown, rabbit, witch, pirate … are sort of the go-to’s.”

He adds, “They come back year after year after year, and it’s interesting that they have an enduring popularity that the brand-driven ones do not. And I think that says something about people’s imagination — namely that we still have some.”

Find out the rest of the national top 10 and D.C.’s top 5.

A Dallas Stars fan, left, watches two fans dressed in dinosaur costumes cheer during the third period of the Stars' NHL hockey game against the Washington Capitals on Saturday, Jan. 21, 2017, in Dallas. (AP Photo/Tony Gutierrez)
10. Dinosaur (AP Photo/Tony Gutierrez) (AP/Tony Gutierrez)
9. Zombie costume (Thinkstock)
9. Zombie (Thinkstock) (Getty Images/iStockphoto/Thinkstock)
Captain Jack Sparrow character enjoys an NBC Sports Network's Home Ice Pop made from the ice of the LA Kings Rink at Hollywood and Highland on Saturday, May 10, 2014, in Los Angeles. (Photo by Todd Williamson/Invision for NBC Sports/AP Images)
8. Pirate (No. 5 in the D.C. area) (Photo by Todd Williamson/Invision for NBC Sports/AP Images) (Todd Williamson/Invision/AP/Todd Williamson)
Michelle Heaton attends the launch of Ratatouille The Adventure at Disneyland Paris in Paris, Saturday, June 21, 2014. (Photo by Jon Furniss/Invision/AP)
7. Mouse (Photo by Jon Furniss/Invision/AP) (Jon Furniss/Invision/AP/Jon Furniss)
6. Witch (Thinkstock) (Getty Images/moodboard RF/moodboard)
In this Thursday, April 13, 2017, picture entertainers wearing rabbit costumes speak at a fair in Bucharest, Romania. Ahead of Easter, celebrated by both Orthodox and Catholic believers on April 16 processions of priests clad in golden robes carrying foliage on Palm Sunday in a recreation of Jesus' ride into Jerusalem, mixed with more commercial flavored celebrations like an Easter fair outside the giant palace built by late Communist leader Nicolae Ceausescu where entertainers strutted around wearing giant rabbit heads.(AP Photo/Vadim Ghirda)
5. Rabbit (No. 3 in the D.C. area) (AP Photo/Vadim Ghirda)
Lindsey Stirling, Rosanna Pansino, Justine Ezarik and Cassey Ho seen at YouTube star Lilly Singh debuts the World Premiere of 'A Trip to Unicorn Island' at TCL Chinese Theatre on Wednesday, Feb. 10, 2016, in Hollywood, CA. (Photo by Eric Charbonneau/Invision for Astronauts Wanted/AP Images)
4. Unicorn (Photo by Eric Charbonneau/Invision for Astronauts Wanted/AP Images) (Eric Charbonneau/Invision/AP/Eric Charbonneau)
Cyrus Zaveih, also known as Cido the Clown, poses for a photo, Tuesday, Oct. 18, 2016. A spate of scares involving people doing menacing things while dressed in clown costumes has been no laughing matter for real clowns. Some clowns who perform at parties and other private events complain that bookings have fallen off amid creepy clown sightings, some of which have been revealed to be hoaxes. (AP Photo/Mary Altaffer)
3. Clown (No. 4 in the D.C. area) (AP Photo/Mary Altaffer) (AP)
Jordan Davis, who came dressed as "Batman" villain Harley Quinn, said she was stopped 15 times to pose for pictures within the first 20 minutes of the Motor City Comic Con, Friday, May 13, 2016 in Novi, Mich. Tens of thousands of fans are expected at the 27th annual convention which got underway Friday. The three-day pop-culture extravaganza welcomes dozens of celebrities from TV and film as well as hundreds of comic book creators, writers and artists. (AP Photo/Carlos Osorio)
2. Harley Quinn (Also No. 2 in the D.C. area) (AP Photo/Carlos Osorio) (AP)
Michelle Camarillo, dressed as Wonder Woman, looks at a selfie on the second day of the 2015 Comic-Con International held at the San Diego Convention Center Friday, July 10, 2015, in San Diego.  The pop-culture event runs July 9-12.  (Photo by Denis Poroy/Invision/AP)
1. Wonder Woman (Also No. 1 in the D.C. area)  (Photo by Denis Poroy/Invision/AP) (Denis Poroy/Invision/AP/Denis Poroy)
(1/10)
A Dallas Stars fan, left, watches two fans dressed in dinosaur costumes cheer during the third period of the Stars' NHL hockey game against the Washington Capitals on Saturday, Jan. 21, 2017, in Dallas. (AP Photo/Tony Gutierrez)
9. Zombie costume (Thinkstock)
Captain Jack Sparrow character enjoys an NBC Sports Network's Home Ice Pop made from the ice of the LA Kings Rink at Hollywood and Highland on Saturday, May 10, 2014, in Los Angeles. (Photo by Todd Williamson/Invision for NBC Sports/AP Images)
Michelle Heaton attends the launch of Ratatouille The Adventure at Disneyland Paris in Paris, Saturday, June 21, 2014. (Photo by Jon Furniss/Invision/AP)
In this Thursday, April 13, 2017, picture entertainers wearing rabbit costumes speak at a fair in Bucharest, Romania. Ahead of Easter, celebrated by both Orthodox and Catholic believers on April 16 processions of priests clad in golden robes carrying foliage on Palm Sunday in a recreation of Jesus' ride into Jerusalem, mixed with more commercial flavored celebrations like an Easter fair outside the giant palace built by late Communist leader Nicolae Ceausescu where entertainers strutted around wearing giant rabbit heads.(AP Photo/Vadim Ghirda)
Lindsey Stirling, Rosanna Pansino, Justine Ezarik and Cassey Ho seen at YouTube star Lilly Singh debuts the World Premiere of 'A Trip to Unicorn Island' at TCL Chinese Theatre on Wednesday, Feb. 10, 2016, in Hollywood, CA. (Photo by Eric Charbonneau/Invision for Astronauts Wanted/AP Images)
Cyrus Zaveih, also known as Cido the Clown, poses for a photo, Tuesday, Oct. 18, 2016. A spate of scares involving people doing menacing things while dressed in clown costumes has been no laughing matter for real clowns. Some clowns who perform at parties and other private events complain that bookings have fallen off amid creepy clown sightings, some of which have been revealed to be hoaxes. (AP Photo/Mary Altaffer)
Jordan Davis, who came dressed as "Batman" villain Harley Quinn, said she was stopped 15 times to pose for pictures within the first 20 minutes of the Motor City Comic Con, Friday, May 13, 2016 in Novi, Mich. Tens of thousands of fans are expected at the 27th annual convention which got underway Friday. The three-day pop-culture extravaganza welcomes dozens of celebrities from TV and film as well as hundreds of comic book creators, writers and artists. (AP Photo/Carlos Osorio)
Michelle Camarillo, dressed as Wonder Woman, looks at a selfie on the second day of the 2015 Comic-Con International held at the San Diego Convention Center Friday, July 10, 2015, in San Diego.  The pop-culture event runs July 9-12.  (Photo by Denis Poroy/Invision/AP)
October 25, 2017 | The most searched-for Halloween costume (Fortune's Matt Heimer with WTOP's Dimitri Sotis)


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