WASHINGTON — Gone are the days when women had to self-consciously crunch on their favorite tortilla chip snacks.
PepsiCo, which owns Frito-Lay, said the company is developing a “low-crunch,” purse-friendly Doritos snack especially geared toward women.
In an interview with Freakonomics podcast Jan. 31, CEO of PepsiCo, Indra Nooyi, said that men and women eat chips differently.
Men “lick their fingers with great glee” and pour the tiny pieces at the bottom of the bag into their mouths, Nooyi said.
“Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public,” Nooyi said. “And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”
Nooyi added that the chip will still have the “full taste profile,” but will have less of the dusty residue stick to fingers. The company is also re-imagining how a bag of chips fits into a woman’s handbag “because women love to carry a snack in their purse,” she said.
Nooyi said the company will launch the women-centric chip soon.
The plan sparked a swift reaction on social media. Below are some of the most retweeted or favorited reactions.
.@Doritos If you're doing "lady-chips," I would love some Cool Ranch infused with Plan B
— Lauren Duca (@laurenduca) February 5, 2018
I saw Lady Doritos trending and thought “Ah, so Kylie named her baby.”
— Laraine Pennington (@LaraineBaker) February 5, 2018
Women: We want equal pay for equal work and an end to sex discrimination in the workplace.
Society: Here’s a bag of Lady Doritos so you won’t have to crunch too loudly in front of your male colleagues.
— Marie Connor (@thistallawkgirl) February 5, 2018
women: give us equal pay
the world: look, a KFC female colonel!
women: we said equal pay
the world: doritos won't crunch anymore!!!
women: EQUAL PA-
the world: have you tried "BIC PENS FOR HER"??— Ali Griffin Vingiano (@alivingiano) February 5, 2018
Lady Doritos should be so crunchy that the noise drowns out the whining of any man within a 10-foot radius https://t.co/ZqheTHXv5s
— Elahe Izadi (@ElaheIzadi) February 5, 2018
