Domino’s: We’re an e-commerce company that sells pizza

WASHINGTON – Remember when Domino’s was known for its pizza?

Domino’s, which changed its name from Domino’s Pizza in 2012, seems to be focusing as much attention on its technology as its delivered pizza, pasta, wings, and parmesan bread bites.

Six months after introducing a Siri-like voice ordering system called Dom, it’s now possible to turn on your Samsung TV, download the Domino’s app from Samsung’s SmartHub, and order a pie.

Or, you can turn on your Android Wear smartwatch, or order from a Ford vehicle, using the car’s connected Sync system, according to Digiday.

“We’re starting to think of ourselves as an e-commerce company that sells pizza,” said Dennis Maloney, vice president of multi-media marketing at Domino’s. “E-commerce companies move fast and launch stuff and learn along the way.”

The company has introduced a program called Anywhere and says it will be establishing new platforms for ordering.

The company has experience in the fail-fast, tech-first mindset, according to Digiday.

Dominos was one of the first companies to launch online ordering. It introduced The Domino’s Tracker – a progress bar that shows where an order is, real time. And, it developed an online ordering system that enables a user to establish a “pizza profile,” to order and pay for the same pizza every time, with a few clicks.

Domino’s is the second biggest pizza chain, behind Pizza Hut,  with nearly 11,000 locations worldwide, and generates almost $11 billion in annual sales, according to industry publication Pizza Today.


Neal Augenstein

Neal Augenstein has been a reporter at WTOP since 1997. Through the years, Neal has covered many of the crimes and trials that have gripped the region. Neal's been pleased to receive awards over the years for hard news, feature reporting, use of sound and sports.

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This content was republished with permission from CNN.

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