WASHINGTON — Facebook users could potentially live-stream NFL games on the social media website sometime in the near future.
In an interview Monday with Variety, Dan Rose, Facebook’s Vice President of partnerships, confirmed the site is bidding for the league’s “Thursday Night Football” package and has reached out to Hollywood agents to bring actors, athletes, music artists and others into its live-streaming fold.
“We’ll see” if Facebook succeeds in the bidding war, he said in the interview. Other bidders reportedly include Amazon.com and Verizon.
“We’re talking to a lot of folks about live (video). There are a ton of types of content that can fit under this format,” Rose added.
To build up a critical mass of celebs using Facebook Live, Variety reports the company initially is offering to pay talent to commit to regular broadcasts. The social media site launched the live-video product last summer, available at first only to celebrities and other public figures.
