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Keurig Green Mountain invests in Reston startup LifeFuels

Keurig Green Mountain is expanding its commercial sales of customizable portable water bottles by investing in Reston-based LifeFuels (Courtesy LifeFuels).

WASHINGTON — Coffee pod and single-serve brewer maker Keurig Green Mountain is partnering with and investing in Reston-based LifeFuels to expand commercial sales of its customizable portable water bottles.

LifeFuels, founded in 2014, makes high-tech, battery operated water bottles that use “FuelPods” to make customizable healthy, nutritional drinks out of water. The bottles also come with an integrated app, and sync to fitness wearables to track hydration, consumption and nutrition.

LifeFuels has won Consumer Electronics Show honors in the Sports Fitness and Biotech Category two years in a row.

“LifeFuels innovative solution to an everyday problem, smart device technology, sleek design, and entrepreneurial team are aligned with our vision of being a new challenger in the beverage industry,” said Keurig CEO Bob Gamgort.

“Partnering with Keurig and learning from their experience in appliance design, sourcing, beverage development and branding is exactly what we need to make our dream a reality,” said LifeFuels CEO and Founder, Jonathon Perrelli.

LifeFuels bottles can make up to 45 customizable drinks with three pods, using low calorie and natural sweeteners. They are designed for pre-workouts, post-workout recovery, basic hydration and vitamin combinations.

Financial terms of Keurig’s investment weren’t disclosed.

Keurig is in the middle of a much bigger deal as well. In January, it agreed to take control of Dr. Pepper Snapple Group Inc. in a deal worth about $18.7 billion.

Keurig Green Mountain is owned by JAB Holding Company, whose other businesses include Panera Bread, Krispy Kreme Doughnuts and Caribou Coffee.


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