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Chef Geoff’s, Cafe Deluxe, Tortilla Coast merge restaurant businesses

FILE — Chef Geoff Tracy owns three restaurants in D.C., Maryland and Virginia. (WTOP/Michelle Basch, File photo)

WASHINGTON — Chef Geoff’s Restaurant Group and Clover Restaurant Group have merged business operations into a new restaurant group headed by Geoff Tracy and will be exploring possible expansion.

“The joint venture is a 50/50 partnership between the two restaurant owners, each with equal ownership stakes, and no money changed hands,” Tracy told WTOP.

Under terms of the new partnership, which brings together restaurants that include three Chef Geoff’s locations, restaurant Lia, four Cafe Deluxe locations and Tortilla Coast on Capitol Hill, Tracy will be president of day-to-day operations. Business partner and brother Chris Tracy will serve as vice president.

Father and son restaurateurs Brian and Jim Sullivan of Clover Restaurant Group will work to pursue new business opportunities.

All of the restaurants will now be operated by the newly-formed “Chef Geoff’s Deluxe Hospitality.”

“We feel fortunate to have found a set of partners who share a lot of the same values when it comes to the importance of family and how to run a business the right way,” Tracy said.

“A few years ago, Brian introduced the idea of joining forces and we have been working out the details ever since,” he added.

Tracy founded the original Chef Geoff’s in 2000, after graduating from the Culinary Institute of America.

“Geoff and I are both Georgetown graduates, and we have known each other for a number of years. I have admired what he has accomplished and look forward to what we can do together as a team,” Brian Sullivan said.

Tracy said he has early memories of Cafe Deluxe, having worked there as a server after his college days at Georgetown.


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