WASHINGTON — Prince William County is attracting as many thirsty visitors as it is battlefield buffs these days.
The county had a record year for tourism in 2016, generating more than $570 million in travel-related spending and, at 5.4 percent more than 2015, it was the largest growth in tourism dollars in Northern Virginia.
An experiential trail in Prince William County set to open this fall will likely boost tourist visits even more.
Arlington County generates Northern Virginia’s most tourism spending — $3.1 billion of it in 2016 — but that was up 2 percent from 2015 according to the U.S. Travel Association, less than half the growth in Prince William County last year.
“With the construction of several new hotels, local craft beverage and dining developments, and the ongoing investment into new entertainment, shopping and sports tourism venues, the destination continues to grow as a place to visit and stay for domestic and international visitors,” said Ann Marie Maher, president and CEO of Discover Prince William & Manassas.
Several breweries came on line in Prince William County last year, including Heroic Aleworks in Woodbridge, Waters End Brewing in Lake Ridge, and Brew Republic Beirworks in Woodbridge, in addition to the new Aroma Wine Tasting tasting room at Morais Vineyards & Winery in Historic Manassas.
Four-year-old Heritage Brewing Company is investing $8.9 million in a new, larger Manassas location.
Deluth Trading Co. opened its first brick and mortar store in Virginia, in Manassas, last fall.
Prince William County also hosted several big sporting events in 2016, including the USA BMX Tournament, the Little League Baseball National Championship and the 3V3 Soccer Tournament.
And of course there is Prince William County’s best known tourist attraction, the Manassas National Battlefield Park, which attracts nearly 1 million visitors a year.
This fall, Prince William County will open its “Steins, Vines & Moonshine Trail,” a trail that connects to the craft breweries, wineries and tasting rooms, and distilleries located throughout Manassas and the county, aimed at attracting more millennial visitors.
Discover Prince William & Manassas says tourism supported more than 6,500 jobs in the county last year and visitor-related tax receipts in the county accounted for more than $34 million in both local and state receipts.
It was a good year overall for tourism in the state of Virginia. The Commonwealth welcomed more than 45 million visitors last year, a record high.
Virginia ranks ninth in the nation for domestic traveler spending. The travel industry in the Commonwealth’s fifth-largest private employer.
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