Hair, makeup styling comes to you: on-demand app Glamsquad opens in DC

WASHINGTON — Add makeup and hair styling to the list of on-demand services that will come to you in Washington.

Glamsquad, which started in New York City and has expanded to Los Angeles and Miami, has now entered the D.C. market.

It delivers on-demand, app-based professional beauty services to its clients’ homes, offices, hotels or any other location.

It currently offers only hair and makeup services in Washington, though nail services, which are offered in other markets, will be included in Washington eventually.

“You get to have this incredible service in your home. You get to feel like Cinderella. You have your hair and makeup done at the same time, and it’s a magical moment,” Glamsquad chief executive Amy Shecter told WTOP.

The company has leased space in Georgetown, where it will vet beauty professionals and put them through training. Shecter said Glamsquad only accepts about 16 percent of the beauty professionals who apply for jobs.

Real estate firm Newmark Grubb Knight Frank worked with Glamsquad on its short-term lease, at 1200 Potomac Ave.

Glamsquad says it’s a good gig for those who are hired. Shecter said what they’re doing is disruptive.

“The salon industry is rather broken, and it hasn’t been updated or re-crafted based-upon the new millennials, and we’re taking an industry that’s in need of freshness and newness and offering a pretty incredible option for stylists that have the desire to do their craft,” Shecter said.

“They make more money with us. They have the flexibility of creating their own schedules,” she added.

Chevy Chase-based venture capital investor New Enterprise Associates is among Glamsquad’s backers.  The startup has raised $24 million in funding to date.

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