Sinclair buys Tennis Magazine, gaining wealthy readers

WASHINGTON — Hunt Valley, Maryland-based Sinclair Broadcast Group is doubling down on the tennis audience, agreeing to acquire Tennis Media, owner of Tennis Magazine and, for as much as $14 million.

It comes a year after Sinclair paid $350 million to acquire cable’s The Tennis Channel.

Sinclair, which owns WJLA Channel 7 in the D.C. market as well as more than 170 other television stations across the country, sees tennis fans as a lucrative attraction for advertisers. It says the median household income for Tennis Magazine’s readership is just above $150,000 a year.

During the just-completed Australian Open, Tennis Channel was No. 1 with viewers with household incomes of $100,000 or more.

“Advertisers have never had the one-stop-shopping opportunity to sponsor the top print, television and online tennis destinations in the same place, in one transaction,” said Ken Solomon, president of The Tennis Channel. has 25 million monthly page views and 2 million unique monthly visitors. Tennis Magazine has a circulation of 600,000.

Sinclair says The Tennis Channel reaches close to 50 million households, citing data from comScore Inc.

Jeff Clabaugh

Jeff Clabaugh has spent 20 years covering the Washington region's economy and financial markets for WTOP as part of a partnership with the Washington Business Journal, and officially joined the WTOP newsroom staff in January 2016.

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