Hilton launches 14th hotel brand

WASHINGTON — McLean, Virginia-based Hilton Worldwide, which says it opened an average of one new hotel a day last year, has a new flag to fly.

Hilton has launched Tapestry Collection by Hilton, its 14th hotel brand.

Seven Tapestry Collection hotels will open in Syracuse; Chicago; Nashville; Warren, New Jersey; Hampton, Virginia; and Indianapolis. Hilton says it has an additional 35 Tapestry Collection deals in process.

It is the second “collection” brand for Hilton — independent properties in the upscale category. It opened Curio — A Collection by Hilton in 2014, and now has 30 Curio hotel properties.

It was a busy 2016 for Hilton.

The chain says it approved 106,000 new rooms last year, started construction on 76,000 rooms and delivered 45,000 rooms, for a 66 percent rate of growth. Hilton’s properties had 150 million guests in 2016.

It also launched the Tru by Hilton brand last year, which it says is now Hilton’s fastest-growing brand, with 400 deals either signed or in progress.

Bethesda, Maryland-based rival Marriott International also had a banner year, with a record 55,000 rooms added in 2016, not counting the 381,000 rooms it gained from its acquisition of Starwood Hotels & Resorts.

Marriott now operates or franchises more than 6,000 hotels. Hilton has about 4,900 properties globally.

Jeff Clabaugh

Jeff Clabaugh has spent 20 years covering the Washington region's economy and financial markets for WTOP as part of a partnership with the Washington Business Journal, and officially joined the WTOP newsroom staff in January 2016.

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