Feast on new Bacon 3-Way Thickburger at Hardee’s, Carl’s Jr.

WASHINGTON — What’s better than a single bacon cheeseburger? How about a cheeseburger with three different kinds of bacon?

Hardee’s and Carl’s Jr. restaurants just put the Bacon 3-Way Thickburger on the menu.

It’s a one-third pound, charbroiled Black Angus burger with American cheese, lettuce, tomato and three different kinds of bacon. Two of them are traditional — thick-cut Applewood-smoked bacon and crumbled bacon — and the third bacon is bacon jam: bacon pieces with balsamic vinegar, caramelized onions and molasses.

“The real star is the bacon jam. It’s a little sweet, a little savory and a lot bacon-y,” said chief marketing officer Brad Haley.

Carl’s Jr. and Hardee’s, both owned by CKE Restaurants, are following the bacon jam trend.

According to market intelligence agency Mintel, bacon jam saw a compound annual growth rate of 50 percent on U.S. menus between 2013 and 2016.

The Bacon 3-Way Thickburger is $5.49. With fries and a drink, the combo is $6.99.

The Bacon 3-Way combo is also available on single patty and double patty burgers.

Jeff Clabaugh

Jeff Clabaugh has spent 20 years covering the Washington region's economy and financial markets for WTOP as part of a partnership with the Washington Business Journal, and officially joined the WTOP newsroom staff in January 2016.

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