Columbia Pike is getting some new branding, in the form of banners that will be placed on light poles along the Pike.
As expected, the County Board approved the banners — which proclaim the Pike to be “Arlington’s Oldest and Newest Main Street” — at its meeting on Saturday.
The initial 48 banners will cost just over $11,000 to install and will be paid for and maintained by the Columbia Pike Revitalization Organization.
“The County and our partner, CPRO, continue to make steady progress toward realizing the community’s vision of a Columbia Pike that feels more like a Main Street,” Arlington County Board Chair Katie Cristol said in a statement. “These colorful banners will enhance the vibrancy we already see along the Pike, where years of community planning and public and private engagement have created a more pedestrian-friendly streetscape and more welcoming public spaces.”
The banners will run the length of the Pike in Arlington — from Foxcroft Heights to the western county line
Arlington County’s press release about the banner approval is below.
The Board voted unanimously to authorize the installation of non-commercial banners in the public right-of-way along the entire length of Columbia Pike, from Foxcroft Heights to the western County line. The Columbia Pike Revitalization Organization (CPRO) will place the seasonal banners on street light poles on behalf of the County.
CPRO will fund the phased installation and maintenance of these banners. In the first phase, 48 banners will be installed at key major intersections along the Pike. Subsequent phases will be completed as funding becomes available. Total cost to install the initial 48 banners is $11,280. It will cost $2,000 to maintain the banners the first year (increasing 5 percent annually). […]
In 2017, the Board doubled annual funding for CPRO, bringing its total commitment to $400,000. The Board, at the time, said it wanted to see CPRO use some of those funds to develop new place-making activities – specifically a cleaning program and a banner program. The Washington Forrest Foundation has also contributed $10,000 to CPRO for the program for this purpose. This is the second time the Board has permitted CPRO to install decorative banners within the public right-of-way.
CPRO’s mission is to create a safer, cleaner, more vibrant community from the Pentagon to the County line, a corridor which geographically makes up 17 percent of Arlington, and to champion and connect businesses and community along Columbia Pike. […]
To learn more about the County’s efforts to transform Columbia Pike into a more transit-oriented, pedestrian-friendly Main Street with great public spaces and a mix of vibrant retail, restaurants, housing and offices, visit the County website.