WASHINGTON — As more bookstores expand their consumer base online, Amazon is bringing their merchandise to a brick and mortar storefront.
The retail giant is opening a bookstore — one with physical books and pages you can turn — in the Georgetown neighborhood of northwest D.C.
Amazon has leased a 10,000-square-foot space at 3040 M St. NW, which used to be a Barneys New York, The Washington Post reports.
Steven Roth, the chief executive of Vornado Realty Trust, informed investors of the decision this past week.
The retailer’s expansion into D.C. falls in line with the company’s move toward brick-and-mortar retailing.
Amazon already has several physical bookstores, in Seattle, San Diego and Portland, Oregon.
Of course, the bookstores aren’t without the Amazon touch.
Stores usually have tie-ins to Amazon’s online business, including cards with customer reviews of the books and displays of Amazon gadgets, according to The Post.
In addition to the physical stores, Amazon also now has stations for picking up online orders, such as the Amazon Campus facility in College Park.
The company is also set to open Amazon Go, a convenience-store concept where shoppers can just grab their needed items and go — skipping the checkout lanes entirely — later this year.
The opening dates for the Georgetown Amazon storefront and Amazon Go have not been announced.
