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Victoria's Secret underwear under fire for target age

Thursday - 3/28/2013, 7:09am  ET

For college girls or younger consumers?

WTOP's Randi Martin reports


WASHINGTON - The parenting world is reacting to the new "Bright Young Things" line of Victoria's Secret underwear, which many claim is geared toward younger generations.

The new line reportedly includes underwear with printed slogans reading, "feeling lucky," "I Dare You," "wild" and "call me," among others.

"It's perfectly fine for a twentysomething-year-old woman, but a young girl should be a little more careful about what she is wearing," says Jeanne Sager, a blogger with Café Mom/The Stir.

The new line, part of the PINK brand, is aimed at college girls, according to the company.

However, Melissa Henson, director of communications for the nonprofit media watch dog organization Parents Television Council, says Victoria's Secret is targeting tweens and high schoolers.

Last year, the group started the "4 Every Girl" campaign, which is intended to spark "media images that value, respect, empower and promote the true value of every girl!"

"We have seen this trend with Victoria Secret," Henson says. "They invited Justin Bieber to perform at their annual ... fashion show and let's face it. Justin Bieber does not appeal to 35-year-old women."

Victoria's Secret responded to criticism with the following statement:

Victoria's Secret PINK is a brand for college-aged women. Despite rumors, we have no plans to introduce a collection for younger women. "Bright Young Things" was a slogan used in conjunction with the college spring break tradition.

"I think that we all agree that there is way too much sexualization of young girls and these products and not helping the situation at all," says Julie Minor, a blogger for Rants from Mommyland.

WTOP's Randi Martin contributed to this story. Follow @WTOP on Twitter.

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