A new app hopes to spot counterfeit products with a single photo using AI

Is that antique watch you have on real or fake? A new app says it will be able to suss out counterfeit products.

The app, which will be available directly for businesses from the developer, reportedly uses artificial intelligence to tell if something is counterfeit using just a photo, the developer says.

Developer Alitheon writes on its website that FeaturePrint can use AI to determine if anything from a car brake pad, a circuit board, collectable baseball card to precious metal is real.

Rather than scanning bar codes or RFID, the app will analyze and scan minute details unique to products, and turn them into what they call a “digital finger print.”

The company said it also has the ability to detect fake passports, drivers licenses and security badges.

The app is not available on the Apple App Store, but can be purchased directly from the Alitheon website. No pricing information is readily available.

The London Bullion Market Association, which ensures standards across the precious metal industry, began using the software earlier this year.

Get breaking news and daily headlines delivered to your email inbox by signing up here.

© 2023 WTOP. All Rights Reserved. This website is not intended for users located within the European Economic Area.

Luke Lukert

Since joining WTOP Luke Lukert has held just about every job in the newsroom from producer to web writer and now he works as a full-time reporter. He is an avid fan of UGA football. Go Dawgs!

Federal News Network Logo

More from WTOP

Log in to your WTOP account for notifications and alerts customized for you.

Sign up