Ximena Hartsock and Michelle Rhee, familiar names in the D.C. tech and education scenes, have co-founded a startup meant to help companies address the labor shortage and build a more diverse tech-talent pipeline.
BuildWithin, the company Hartsock launched after leaving Arlington’s Phone2Action Inc. following its acquisition, is largely a software platform meant to take apprenticeships and training programs to scale through digitization and modernization. The software offers end-to-end workplace monitoring, learning, task management and real-time feedback. Think task management like Asana, communications like Slack and collaborative design like Figma — all rolled into one.
“If you’re an admin of new hires or you’re an HR person managing an apprenticeship program you have to go to Jira for the tech team, Salesforce for the sales team, ChurnZero if you want to know what the helpdesk is doing,” explained Hartsock, BuildWithin’s CEO, about what apprenticeship managers at big…
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