Nine budding entrepreneurs are learning how to bring viability to their business concepts through a Startup Virginia program. Launched in 2020, the Idea Factory pairs founders with mentors.
“We created a program to help people who have an idea but don’t know what to do with it next,” said Laura Shibut, program director at Startup Virginia. “It was a six-week program that put participants through customer discovery and taught them how to identify their target customer, how to find them, how to do interviews with target customers.”
The Idea Factory’s current session, the program’s sixth, has expanded to eight weeks. It started in late September and runs through the middle of November. Participants meet virtually for some sessions and in-person for others.
When the program is completed, participants should have a target customer list, an interview script for discovery and a value proposition statement, which is a summary of why a customer would choose a company’s product…
Read the full story from the Washington Business Journal.
