Richmond senior services startup Naborforce survived Covid-19 and is ready to test its model in four new markets by the end of the year, according to founder and CEO Paige Wilson. The company hopes to roll out in 10 new markets next year.
Naborforce offers a tech-based platform that links aging adults to a network of “nabors” for social companionship, engagement and on-demand support with errands, transportation, help around the house and other tasks. Each companion is vetted to ensure safety and quality. The companions are usually people over 55 and think of the work as more like volunteering than a job, according to Wilson.
She said the company has been working to build out a platform and test a locally based model in cities and neighborhoods in Virginia, Maryland, D.C. and Georgia. For the model, a coordinator is hired in each community and builds out the team.
“I call that rinse and repeat,” Wilson said. “Sometime over the next few months, we’re going to either say, ‘You…
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