Richmond’s Trubit offers a customer loyalty program that utilizes bitcoin, NFTs

The founders of cryptocurrency rewards company Trubit are close to finalizing a preseed round of funding that will allow them to launch several pilot projects.

Ian Major and Stephen Dodge have known each other since middle school and began talking last year about building a company. They started Richmond-based Trubit in February, building a platform that helps retailers, hotels and other industries offer bitcoin and NFTs as part of a loyalty program. They added Sajid Akhtar as a third founder.

“We’re really trying to give brands a capability to reward their customers with simply two offers, which is bitcoin-backed instead of loyalty points or digital collectibles, NFTs,” Dodge said.

Bitcoin is the leading cryptocurrency, and NFTs are artificially scarce digital objects created using blockchain technology. Major and Dodge said one of the pilots is with a New York City gym. The owner is a big proponent of cryptocurrency and wants to offer it as part of a loyalty program, they said.…

Read the full story from the Washington Business Journal.
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