Seth Goldman’s next venture has a name — and it’s racing to a rollout.
The Honest Tea founder has unveiled Just Ice Tea as the moniker of his new bottled tea line, about a month after Honest Tea’s longtime owner, The Coca-Cola Co. (NYSE: KO), said it plans to discontinue the Bethesda-grown beverage brand. A few weeks later, Goldman decided to launch his own tea offering within Eat the Change, his 2-year-old snack startup.
Now, Goldman told us Wednesday, the company is “moving fast” with its first full-scale production run set for September — and a target of hitting shelves by October.
Just Ice Tea carries a simple name with a deeper meaning, Goldman explained in posts on Twitter and LinkedIn.
“Just” refers to tea’s taste and formulation of “recognizable and minimal ingredients” and “nothing artificial,” Goldman wrote in his LinkedIn post. The tea will taste “just sweet enough” or “unsweetened,” he wrote, echoing the Honest Tea motto its loyal followers…
Read the full story from the Washington Business Journal.
