Sarah Frimpong spent 2021 plotting an expansion of her startup’s tech-enabled vending machines. The name of the game for 2022: execution.
D.C.’s Wellfound Foods is locking in new deals to get more of its machines, which dispense prepared foods, into health care facilities, government buildings, universities, transportation hubs and other businesses around the region and beyond.
Among those agreements: a systemwide deal with Columbia, Maryland-based MedStar Health that puts the startup’s machines, called SmartMarkets, into six of the system’s hospitals in the District and Maryland. The deal has already nearly tripled Wellfound’s presence in the Baltimore area, with the potential to add more of the organization’s sites — hospitals, urgent care centers and offices — going forward.
The company has also secured contracts with food service firms like Gaithersburg’s Sodexo, Philadelphia’s Aramark and Charlotte, North Carolina’s Canteen to put its machines in their clients’…
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