As if the telecom wars weren’t already heated enough, Sprint Corp. (S) and T-Mobile US (TMUS) each announced Thursday they are offering unlimited data plans (with some restrictions, of course) — minutes apart from each other, reports USA Today.
T-Mobile’s CEO and President John Legere made the announcement on Twitter, shortly followed by snark, then an announcement by Sprint’s CEO Marcelo Claure.
Come on @JohnLegere all this drama for this !!! @sprint new plans are much better without the drama queen show.
— MarceloClaure (@marceloclaure)
1/9 .@Sprint is proud to announce exciting new #UnlimitedFreedom. pic.twitter.com/djGbjG1r5b
— MarceloClaure (@marceloclaure)
For one line of unlimited data, calls and texting, T-Mobile will charge customers $70 every month, plus $50 for a second line and $20 each line thereafter with a cap at eight lines. The new plans — dubbed T-Mobile One — will launch Sept. 6. On the other hand, Sprint’s plans for talk, text and data would cost $60 per month at one line, followed by $100 for two lines. Lines after that would be another $30 each.
All this comes after a major shift from telecom competitor AT&T (T). Earlier this week, AT&T announced it is eliminating overage charges in its new plans. USA Today notes that T-Mobile’s own elimination of overage charges through an “Uncarrier” initiative inspired AT&T’s decision. Verizon Communications (VZ) remains the sole carrier that charges for overages, with its “Safety Mode” program charging on lower tier plans.
Shares of T-Mobile and Sprint were little changed in early trading. That said, Sprint’s Claure tweeted the year-to-date stock receipt as a market reminder.
Let’s see drama queen @JohnLegere say that the market is lying. @sprint stock up 66.57% vs @TMobile up 19.94% https://t.co/iNKQdbDcpz
— MarceloClaure (@marceloclaure)
Claure isn’t afraid to get snappy on Twitter. He went on a tweetstorm about Verizon following a new ad from the company which directly and unapologetically targeted Sprint. Just Thursday, he even tweeted the now eponymous “Delete Your Account” to Verizon’s incoming Wireless CEO, Ronan Dunne, who could be more prolific on Twitter than previous Verizon executives.
Hint @ronandunneo2 Delete Your Account https://t.co/MvFbLgsQGC
— MarceloClaure (@marceloclaure)
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Sprint (S), T-Mobile (TMUS) Announce Unlimited Data Plans, Twitter Drama Ensues originally appeared on usnews.com
