Remember that McDonald’s (ticker: MCD) fitness tracker? That pedometer that was going to be available for four weeks, effectively promoting exercise as part of a Happy Meal? About that … it didn’t work out. Already.
The company said yesterday it would stop distributing the fitness trackers following reports that the devices could possibly lead to skin irritations. McDonald’s representative Terri Hickey tells the Associated Press that instead, the fast food chain is “offering our youngest guests an alternative Happy Meal toy.”
As if the chain wasn’t already being mocked for its new Happy Meal toy already…
McDonald’s giving out a fitness tracker with happy meals is just like a someone running on the treadmill and eating a bar of snickers
— Juicy (@JuicyZackk)
The toy in the McDonald’s Happy Meal is a fitness tracker.I’m glad I was a kid when the toys were cute pieces of crap that we could choke on
— Melissa Maxx (@djmelissamaxx)
The prize in McDonald’s Happy Meal is a kid fitness tracker…kinda oxymoranish if you ask me
— Jen Lane (@JenLane98868046)
Deeply ambivalent: that feeling I get when I see my hypertensive patient wearing the pedometer/activity tracker they got from McDonald’s.
— Bryan Carmody (@jbcarmody)
… Twitter had a field day with McDonald’s latest debacle.
McDonald’s recalling activity trackers they included in the Happy Meal. Nobody was using them. They should have called them the “Fit Brat”.
— Rocky Mountain Mike (@RockyMntnMike)
Leave it to McDonald’s to produce a fitness tracker that causes health problems ??
— KAT is #ALLIN (@thekat0711)
. @morningstream About that McDonald’s fitness tracker… pic.twitter.com/AOdGtisyrs
— zkam (@zkam)
Well, that @McDonalds #fitness tracker idea escalated quickly. #news
— Gernot Beinl (@GBeinl)
You had one job! @McDonalds removes fitness tracker from Happy Meals due to skin irritation https://t.co/KjujoMjbIB #digitalhealth
— Berci Meskó, MD, PhD (@Berci)
Funny I always get a rash after eating my Happy Meal McDonald’s removes fitness tracker from Happy Meals @CNN https://t.co/rfqokIfY6T
— gone baby (@auntieviagra)
that’s what you get for replacing a “toy” with a fitness tracker, @McDonalds
— Kateliza? (@KatElizaS)
McDonald’s stock was down about 20 cents this morning, and remains about flat on the year.
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McDonald’s Corp. (MCD) Had to Recall Pedometers, So Internet Has Field Day originally appeared on usnews.com
Correction 08/18/16: A previous version of this story misidentified McDonald’s business type.
