Come Aug. 21, AT&T (ticker: T) customers can say goodbye to overage fees. The company is launching new plans, dubbed Mobile Share Advantage, that begin at $30 per month for 1 gigabyte of data. These new data prices exclude a device access charge, between an additional $10 to $40 for each device, according to an AT&T news release.
In lieu of overage charges, the company will instead curb customers’ service to 128 kbps for their remaining bill cycles. You can still pay more if you want higher data speeds, The Verge points out. It also notes Verizon Communications (VZ) has its own “Safety Mode” that rings similar to AT&T’s approach to stop overages from happening, though Verizon’s “Safety Mode” requires a charge on lower tier plans. T-Mobile, for its part, eliminated overages back in 2014.
AT&T is touting this change as offering more data at a lower cost per megabyte than some of its current plans (though The Verge notes its new $30 plan used to allow for 2 GB, compared to the aforementioned 1 GB). AT&T’s 15 GB plan previously cost $100 per month, though now the company is offering a 16 GB plan at $90. A full list of plans can be found in the release, which includes larger data plans for up to 200 GB.
These plans have the same perks as the company’s prior Mobile Share Value plans, like unlimited domestic talk and text, rollover data and more.
AT&T’s stock price has been booming this year, up almost 22 percent. This latest news comes soon after a very public spat between Verizon, up about 15 percent on the year, and Sprint Corp. (S), up almost 66 percent this year, as the fight for mobile consumers rages.
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AT&T (T) Is Eliminating Overage Charges originally appeared on usnews.com
