WASHINGTON — Many of the shiny electronics found under Christmas trees this year included an Apple logo, as iPhones and iPads accounted for more than half of all mobile devices activated during the holiday.
According to mobile analytics firm Flurry, Apple accounted for 51 percent of the new devices activated in the week leading up to and including Christmas Day.
After Apple, Samsung products made up nearly 18 percent of activations, while Nokia accounted for almost 6-percent, based largely on Lumia devices.
In its analysis, Flurry puts Apple’s success into perspective: “For every Samsung device that was activated, Apple activated 2.9 devices. For every Microsoft Lumia device activated, Apple activated 8.8 devices.”
Flurry examined data from more than 600,000 downloaded apps.
Ironically, Samsung and Android remain the top manufacturer and platform overall, despite Apple’s prevalence during the holidays.
Phablets — devices between 5.5 and 7 inches — had a noticeably better holiday. Samsung’s Galaxy Note 4 was extremely popular, but iPhone 6 Plus was even more so, in the top 5 devices activated during Christmas.
All told, 13 percent of devices activated during the holidays were phablets — up substantially from last year’s 4 percent.