As men do more shopping, groceries aim to increase convenience

WASHINGTON – The roles that men and women play at home may be one of the biggest cultural shifts created by the Great Recession.

During the recession, a lot of men found themselves out of work and unable to find a suitable job, so they took on a bigger role at home. Michael Uetz of Midan Marketing tells Yahoo! Finance that’s especially true when it comes to cooking and grocery shopping — which men approach differently.

Uetz says men are looking for solutions — they just want to get the job done. Grocery stores have made changes in response to this.

“In the meat department specifically, we have what we call the ‘further prepared section,’ like ready-made kabobs and pre-made hamburgers and sausages and things like that,” Uetz said to Yahoo! Finance.

One place in particular that caters to men are end caps at grocery stories.

Uetz also tells Yahoo! Finance that convenience is a key factor in shopping decisions. That’s why there’s a new trend in thorough instructions on how to prepare foods right on the package.

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