Lay’s test-crunches 3 fan-nominated chip flavors

Lays New Flavors This product photo provided by Lay's shows a bag of their Thai-inspired Sriracha flavored potato chips. The new flavor, along with two others - Cheesy Garlic Bread and Chicken & Waffles - will be sold at retailers nationwide starting in mid-February 2013. After trying them, fans have until May to vote for their favorite. The flavor with the most votes in May will stay on store shelves. The other two will be discontinued.
Lays New Flavors This product photo provided by Lay's shows a bag of their Cheesy Garlic Bread flavored potato chips. The new flavor, along with two others - Chicken & Waffles and the Thai-inspired Sriracha - will be sold at retailers nationwide starting in mid-February 2013. After trying them, fans have until May to vote for their favorite. The flavor with the most votes in May will stay on store shelves. The other two will be discontinued.
Lays New Flavors This product photo provided by Lay's shows a bag of their Chicken & Waffles flavored potato chips. The new flavor, along with two others - Cheesy Garlic Bread and the Thai-inspired Sriracha - will be sold at retailers nationwide starting in mid-February 2013. After trying them, fans have until May to vote for their favorite. The flavor with the most votes in May will stay on store shelves. The other two will be discontinued.
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By JOSEPH PISANI
AP Business Writer

NEW YORK – The next Lay’s potato chip will taste like chicken and waffles. Or cheesy garlic bread. Or sriracha, a hot sauce often used in Thai dishes.

Lay’s is letting potato chip lovers decide which one of the three will be its newest flavor. All of them will be sold at retailers nationwide starting next week. After trying them, fans have until May to vote for their favorites. The flavor with the most votes will stay on store shelves.

It’s the latest promotional stunt that tries to engage customers through social media and direct interaction, much as Hasbro’s Monopoly did with its recent contest that ended with the addition of a cat game token and the demise of the iron.

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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