RICHMOND, Va. (AP) — The University of Richmond wants to become the first of Virginia’s Division I schools to sell beer to the general public at basketball games.
Director of Athletics John Hardt tells the Richmond Times-Dispatch the university will start selling beer at the Robins Center during men’s basketball games this season, in a bid to “enhance the fan experience.” The Virginia Alcoholic Beverage Control Authority has to approve the move.
Hardt says projections do indicate beer sales will generate “a modest amount of revenue,” but that’s not the primary motivation for implementing them.
He says there are no plans to extend beer sales to women’s basketball games or to Robins Stadium, where the Spiders play football.
Five other Atlantic 10 Conference members sell beer at their on-campus basketball facilities.
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