WASHINGTON — A Gaithersburg, Maryland, woman has launched a campaign to raise money so she can buy up all the ad space at a D.C. metro station.
The ads that would go up, Nicole Adams said, wouldn’t be political or push a product. Instead, Metro riders could just take them at face value: big pictures of cats.
“It’s so different, and I think we need different,” Adams said.
She is getting help setting up the campaign from the Citizens Advertising Take Over Service (CATS), which successfully executed a similar campaign at a London Underground tunnel.
“Being a cat person, I thought: ‘Wow, this is so cute. Somebody should do it in D.C.,’” Adams said.
She started a Kickstarter campaign and hopes to raise $30,000, which would allow her to buy up all the ad space for a time at the Dupont Circle or Cleveland Park stations.
The pictures that would be used in the campaign would feature adoptable pets from the Animal Welfare League of Montgomery County.
Adams understands that the cats in the photos may be in their forever homes by the time the ads go up, but she hopes they will encourage people to consider adopting other cats.
So far, Adams said, response to the campaign has been encouraging.
“People think they want to see something different on the Metro, other than the usual thing,” Adams said.
To learn more about her campaign, or to donate, check out her campaign page on Kickstarter.