WASHINGTON — How do take your coffee? With cream, sugar or a side of soul mate?
With Valentine’s Day around the corner, Starbucks is teaming up with Match.com to throw the “world’s largest Starbucks date” at participating locations in the U.S. and Canada on Feb. 13.
From 2 p.m. until close, coffee fans looking for love can visit Starbucks locations and choose from special menu pairings available for $5.
The “world’s largest Starbucks date” is just part of Starbucks’ effort to bring people together, says Starbucks Global Chief Marketing Officer Sharon Rothstein in a statement.
According to Match, more than one in three singles said that having coffee together is a favorite activity for a first date. Also, more than 3 million members Match.com members list “coffee and conversation” as one of their interests.
“For more than 40 years Starbucks has been a place to connect over a great cup of coffee. We’re a place where people come together to share important life moments – big and small. We’ve been witness to first dates, marriage proposals, job interviews, friends and families reunited, communities gathering, and so much more in our stores around the world,” Rothstein said in a news release.
Last week, Starbucks made it even easier to meet your mate at all while grabbing a coffee. The coffee giant launched a “Meet at Starbucks” feature on the online dating website.
Using the “Meet at Starbucks” feature, members can send an email to someone they might like and can even find a convenient location for their Starbucks date using the Starbucks store locator.
“Together, Starbucks and Match have made it easier than ever to turn that first flirt into a first date,” said Sam Yagan, chief executive officer of The Match Group, said in a news release. “Match is a ubiquitous part of singles’ lives generating more dates than anyone else and more first dates happen at Starbucks than anywhere else.”
